While we’re on the subject of defining your niche, I want to share a free software tool with you that you’ll find useful not only for this, but in every aspect of your business. FreeMind is a Java based mind mapping tool that allows you to quickly and efficiently get your ideas down, visualize your thoughts as you clarify and orgaize them and output them to images, HTML, PDF and more.

FreeMind is extremely powerful software and once you get the hang of it you’ll find uses for it in every aspect of your business, and even your personal life. It’s great for brainstorming sessions, planning projects and collaborating with others. The interface is very intuitive with keyboard shortcuts for everything important and it allows you to drag and drop nodes, paste HTML links, fold and unfold nodes, in fact just about everything you’d expect from a top totch mind mapping software. Here’s a quick example of a very simple mind map knocked up in about 20 seconds to illustrate the previous post.

So what are you waiting for, go grab your free copy of FreeMind now!