Archive for Business

A way for gamers to make an income from home?

As part of my occasional series on different types of home business, today I have a free resource for anyone interested getting paid to test video games.

In earlier articles in this series I’ve talked about making money from Flash skills, and the different types of skill you can get paid for.  Today I want to mention something a little different that will appeal to some of my readers.

How To Become A Game TesterAs many of my regular readers will know, one of my primary interests is gaming, and I’ve been working in the games industry for almost 8 years as a developer and a publisher.  Recently I’ve seen a number of blog posts and articles about beta games testing and how it’s possible to earn an income, from home, by testing games for development companies.

I’m always a little skeptical of such claims, since in my opinion anything you can really get paid proper money for takes real effort, and most of these articles and products seemed to claim that you’d be paid simply for playing games.  However, as a gamer and someone who is always looking for an extra stream of income I was intrigued and decided to investigate further.

Over the past few weeks I’ve researched the subject in detail, bought and read several of the “make money from gaming” guides, and interviewed a good friend of mine who works for a major UK games developer.  Since I had gathered so much information, rather than post it all here I’ve written a short report on the subject called How To Become A Game Tester which you can download for free.

Essentially my findings were as I suspected, there is moreto being a game tester than simply sitting in front of a games console all day and watching the money roll in, but it certainly is a genuine income opportunity and for the right person it can be a great way of earning money, or of getting their “foot in the door” of the hard to break into games industry.

It’s certainly not for everyone, but if it’s a subject that interests you then grab my free report!

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Selling Flash files at Flashden.net - Skills to money part 1

As promised last week this is the first in a series of posts which discuss some of the less talked about methods of earning an income online.  Specifically this series will discuss ways of using your existing skills, or acquiring new skills, which can be used to turn a profit.

Today I’m discussing Flash files, but don’t let that put you off.  I’m starting with Flash simply because it is a skill I have - I’ve been developing Flash sites, applications and games for close to 10 years!  In fact, the whole inspiration for this series of posts was the realisation that I had a collection of Flash files sitting on my hard drive doing nothing, which I could potentially be earning money from.  Much of what I discuss today however is just as relevant to other types of media - photos, sound samples, video clips, articles… the list goes on!

Flash and Flashden.net

Flashden Flash componentsI’ve been earning an income from Flash development for many years, but usually on a contract basis - a client pays me to develop a site, animation, game or application.  I do the work one, and get paid once, end of story.  What interested me about Flashden however was the ability to generate a residual, or passive, income from Flash.

If you’re unfamiliar with Flash don’t worry, very simply it’s just a platform for developing rich web content.  You know the animated banners you see on sites like Yahoo or Facebook?  Well they tend to be built in Flash.  If you’ve ever played a simple game in your browser the chances are that was built in Flash too!  As I already stated, the medium is not important, but the idea is - do the work one, get paid again and again!

Flashden.net is a site where anyone looking for Flash files and components can search for, find, and buy what they are looking for easily and at a very reasonable price.  Small files cost around $2 and even large, fully featured web applications and site themes are rarely priced over $30 making the site a very attractive place for web designers and developers to acquire shortcuts to developing their next project.  The files sold by Flashden are not created by them however, rather they are developed and uploaded by a community of developers who earn a commission on their sales.

If you’re a Flash developer, or designer, chances are you have many past projects, unfinished sites, snippets of code and animation which were never used which could be of use to other people.  All you need to do is prep the files, upload them with correct descriptions and titles, and watch the money come in month after month.

How much money can you earn through Flashden?

Since Flashden pay by commission, the amount you earn each month depends on the quantity, and quality of files you upload.  By default they pay 25% of the sale price in commission, although you can choose to be an “exclusive developer” meaning that the files you upload must not be sold anywhere else - you can still sell Flash files on other sites, but the ones you sell through Flashden must be unique to them.  Exclusive developers earn a minimum of 40% commission, but this can rise to 70% and the exact amount depends on your total sales - the more you sell, the higher your commission!

Flashden earnings

Now, all this talk of “sales” and “commissions” make this sound like a sales job, but nothing could be further from the truth.  Flashden take care of the sales, and the marketing, all you need to do is provide the content in the form of useful Flash files and components.  This is a common theme which you’ll see again and again throughout this series - you use your skills to create/develop a ‘product’ (whether that’s a Flash file, photograph, WP theme or anything else) and leave the rest to the experts!

Case study of selling through Flashden

As a real life example of how this works I decided to upload some of my own Flash files and see if I could make a profit.  As a web designer, and Flash developer I’ve collected a number of files over the years which I thought people would find useful.  I decided to upload 5 as a test and see what happened - here are the results…

The upload process is very simple.  Just got to Flashden.net, sign up for a free account, and after completing a short test to prove you understand the terms and conditions (basically to ensure you are not going to violate copyright by uploading work which isn’t your own!) you can start uploading.  Each file needs a little prep work.  You need to supply the actual Flash file, a preview file which allows potential customers to see what they are buying, a small thumbnail image, and some sort of help file.  Flashden are quite flexible about the help file - it can be a simple text file, PDF, even video if you want - just so long as the customer gets some instructions on how to use the file.  You upload all of this via a simple form where you fill out a title, description, choose a category and tick a few boxes.  Once done your files are added into a queue for approval and you are updated via a control panel as to your position in the queue.  Once reviewed you get feedback via email.

I uploaded 5 files as a test and of those, 3 were rejected.  The reasons given were that 2 of the files were too similar to files that Flashden were already selling, and the other was because I didn’t give enough details about some images included in the file to prove that I was not violating copyright.  The other 2 files were approved however and went on sale immediately.

The 2 files were a Sudoku game I created several years ago for my Kwikgames website, and a simplified version of a shooting game.  You can view them at my Flashden portfolio.  I made my first sale within 24 hours, and in the first 2 weeks I had made 12 sales, and a total commission of $35.50

OK, so I admit that won’t be paying the mortgage anytime soon, but it’s a start and is a profit from files that had been sitting on my hard drive earning exactly zero!  This is from a basic commission of 25%, and I can choose to become an exclusive developer at any time which would increase that to 40%.  I’ve decided not to do that yet as I may decide to also sell these elsewhere, but if I did decide to sell these exclusively that would work out to a minimum of $113.60 per month from these 2 files… all for 30 minutes work prepping and uploading the files!  Assuming that this is an average return, I could expect over $1000 per month if I have 20 files approved.  I don’t know many people who would say no to an extra $1000 coming in every month without having to do any additional work!

I will certainly be uploading more files over the coming weeks and will report back here with updated results in the future.  There is a forum on Flashden and from reading some of the posts there, it seems that sales tend to be higher once you have more files on the site.  This is due to building up a ‘feedback’ style reputation, and also by cross linking files (you can add links to you other files in your file descriptions).  With that in mind I’m quite confident that with some effort I can generate a regular 4 figure monthly income from Flashden which would be a very nice added income stream, at a time when most people are worried about the credit crunch.

Of course, Flashden isn’t the only site which works in this way - far from it!  FlashComponents.net is another site which allows you to sell Flash files in a similar way, but more exciting is the fact that many other sites allow you to generate similar passive incomes from many other skills - not just Flash!

Hopefully this first post has given you an insight into earning an extra income from your existing skills.  If you are a web designer and/or Flash developer then head over to Flashden and sign up for a free account.  If you’re not don’t despair, over the coming weeks I’ll be discussing ways of making money from other skills including photography, programming, web design, video, animation, writing and more!  There really are so many opportunities to increase your profits online, recession or no recession, so join me for the ride and let’s see how profitable 2009 can really be!

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Back to the grindstone

Well, after a prolonged period away from blogging I’m finally back and have a major article series lined up…

Apologies to my regular readers for such a long absense.  Business and family commitments have made it almost impossible to find time to sit at the computer and write, but the good news it that everything is now back on an even keel!

As I type this I’m sat at my desk in my brand new office ;)  It still feels very new as we only got the electrics finished and the carpets laid a few days ago but already I’m finding myself more productive in an environment specifically designed for work.  I’m sure I’ll write a proper post about efficiency in the workplace once I’ve had a little more time to get used to my new space!

Recession, credit crunch, chaos…

Well it would be hard not to mention this current economic ‘crisis’ in my first post back on this blog, but let me tell you - I’m excited about the coming months!  I honestly don’t care about the ‘credit crunch’ for one simple reason… I’m extremely confident about 2009 being a superb year financially, and things only getting better in the future.  The reason is that while recession, by definition, will mean financial problems for many, there are more opportunities to make a fantastic income online than ever before.  In the past 3 months I’ve been investigating a number of ways to increase my profits, and generate ‘multiple streams of online income’ which I’m going to share with you over the coming weeks.

Tomorrow I’ll be starting an article series, well more of a ‘project’ really, where I’ll be discussing various ways of making a profit online.  However, rather than just posting about these I’ve decided to ‘put my money where my mouth is’ and I’ll be actively DOING each of these things.  I’ll discuss each method in turn, then try that method for one month, and then post back with my results.  Effectively you’ll be able to look over my shoulder at exactly what I’m doing, and see for yourself what works, what doesn’t, and perhaps where you want to be spending your efforts to increase your online profits.

It feels great to be back in the hot-seat.  I’m really looking forward to this project, to learning some new skills, making some money, and showing you that it really isn’t difficult to start and run an online business.  I do hope you enjoy the journey with me, so be sure to subscribe to either my RSS feed or newsletter to stay up to date… and be sure to ask any questions along the way by leaving comments here.

Here’s to a fantastic, profitable 2009… recession or no recession!

Bill

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Earning immediate income from freelancer websites

Internet marketing is a long term income source. Sure, you read the sales letters and emails and hear how ‘Mr X’ earned $45,322 in one day, and these types of massive incomes are possible, but only after building a massive list, an awesome reputation for your content, and some serious JV parterships.

While the long term goal of virtually all online businesses is building a responsive list (you are building a list right?) many people, when they are just starting out online, need a way to make money right away. While there might appear to be many options available (from paid survey sites that will pay you next to nothing to all manner of scams and schemes) there is only one method I have found to make quick money reliably - offering your services via freelancer websites.

The flip side of outsourcing

A lot has been written in this industry about outsourcing, and how it’s the key to scaling your business and being efficient with your time. Even in the early stages of an online business, outsourcing can play a vital role in getting things done and leveraging other people’s talents (As Russell Brunson talks about in his free DVD). But rarely do I hear people teaching newbies that they can use outsourcing in a different way, to make money rather than save time.

Put simply, outsourcing is paying someone else to perform some task(s) for you, at a price. Typically you might have a report or series of articles written, some software developed, SEO performed on a site etc. Outsourcing websites such as GetAFreelancer.com and ScriptLance.com act as a virtiul agent, matching buyers with providers and also offering some middle ground for any potential disputes and payment issues.

Making quick income from outsourcing sites

GAF GetAFreelancer.com freelancer siteIf you have the right skills, and are able to pitch them well, you can earn money fairly quickly. The first thing you’ll need to do is head over to GetAFreelancer or ScriptLance (there are others, but these two tend to be the best) and sign up for an account (aon Scriptlance you want a provider account, not a buyer account!) Then you can search for projects to bid on.

The type of project you bid on will obviously depend on your skills, and they range from article writing, market research, transcriptions, programming, web design, SEO and more. Just be sure only to bid on projects where you have the required skills, and can perform the task to a high standard.

Competing and winning bids

ScriptLance Script Lance OutsourcingNow I need to be clear on this - DO NOT try and compete on price. As tempting as it might be to put a low bid in to secure a project, it is likely to backfire. There is a lot of competition on these sites, and someone will always undercut you. You’ll either lose the bid, or worse, be forced to accept a project for less than you wanted. The key to being successful is to compete only on customer service, and that starts from the moment you place your bid.

Bidding for projects

Most bidders will place a generic bid, something like “We can perform this task to a high standard…” but you want to stand out from the crowd. Firstly, spend some time reading the entire project specification carefully and think about what skills are required, and whether you can complete it quickly and to a high standard.

Then write out a proper bid giving an introduction to yourself, your thoughts on the project (offer ideas/creative input) and if possible showing examples of previous work. Be specific about the project to ensure that the buyer notices that you are not offering a generic response. Make your bid reasonable (don’t bid too high) but at the same time don’t make it too low either, and certainly don’t be afraid of making it quite a bit higher than the lowest bid they already have. You don’t want to seem too eager to win the project in my experience, your confidence in your own skills should shine through and be enough to win the bid. You can do this by proving your skills, rather than just telling them. Be sure to explain why you are perfect for the project, and include examples of similar work you have done in the past (This probably means having a portfolio of work ready for viewing).

What you’ll find is that most (probably 75% or more) of your bids won’t be accepted, they will simply choose the lowest bid. However, some will notice that you have taken the time to give a proper response, written in good clear English, and offered some creative input - and they will accept your bids!

Those few bids you do win can really add up, and probably take you a lot less time to complete than all the low end projects you’d have to do in order to earn the same amount. If you have tried this approach and not had any bids accepted just keep trying. I put in over 20 bids last month, and only had 3 accepted but those 3 earned me over $4000. I’d have had to do a lot of $30 projects to do that competing on price alone!

Feedback, and long term success

Of course, your customer service doesn’t stop once your bid is accepted. My approach is always to over-deliver: give the best possible service you can. The reason for that is two-fold. Firstly, just like eBay, these sites have a feedback system and getting good feedback from buyers will help you secure further bids in the future. Secondly, a buyer who is happy with your work is likely to have further work for you in the future - you want to build a relationship with them to ensure that you are the person they come to next time.

Outsourcing for profits

Outsourcing often gets associated with bad workmanship, but it doesn’t have to be that way. I have experience on both sides of the fence, since I’m a buyer and provider of projects. I find that I can bid very profitably on projects which are prefect for my skill set, while outsourcing time consuming and monotenous tasks very cheaply. The key is to be very specific about what to bid on, and to be throughly professional at all times. Using the freelance sites can be a great way of supplementing your income, while building your online business and assets (websites, email list etc.) and is also great experience for when you want to outsource projects yourself.

Resources:

GetAFreelancer.com

ScriptLance.com

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Niche research

Thinking of entering a new niche? Before investing time and effort to create products or content for a niche, you really need to spend some time on market research. You need to know whether enough other people are interested in the subject that the market is big enough, and you need to know that the competition isn’t so fierce that you’ll never get the exposure you need to be profitable.

My top 3 free tools for market research are Amazon.com, Clickbank.com and Google.com - let’s take a look at each in turn.

Using Amazon for market research

Amazon is a great tool for market research. Go to the magazines section and have a browse around. At time of writing, there are over 93,000 titles so there are plenty to choose from. Start with a more generic topic, such as golf, or computing, then look for narrower sub-niche publications. If publishers are producing a magazine about a topic then you know that at the very least there are a few thousand people out there willing to spend a few dollars on the price of a magazine for their hobby or interest!

Amazon magazines
There are over 93,000 magazine titles on Amazon

If you find topics that you think might interest you, it’s worth getting hold of a copy of the magazine and taking a look at the type of content, what products are being advertised in it, how technical the content is, and anything else you can glean. If possible, look at several consecutive issues. If a certain product or service is advertised again and again, you can be sure that people are buying!

While you’re at Amazon, another great thing to browse is the ‘For Dummies’ books. Again, you know that if there is a ‘For Dummies’ book, there has to be a market… they don’t make these books if nobody is buying them!

Clickbank as a market research tool

You probably know about Clickbank, and selling affiliate products from their marketplace, but did you realise it’s a great tool for researching your niche?

Clickbank marketplace

Clickbank - thousands of products you can promote, and great to research the market!

Here’s what to do. Go to Clickbank.com and click on the marketplace link at the top right of the screen. You’ll see a search form which allows you to filter and search through all the products available through Clickbank. The reason this is so cool, is that these are all information products, like ebooks, downloadable audio or video etc. That means, if there is a product (or even better, several products) in the niche you’re interested in listed here, you know that there are people buying products in this niche on the Internet… and they might well buy your product too! It also means that you have potential affiliate products to promote in that niche.

Google for niche research

So you found a potential niche, using Amazon or Clickbank, but there’s one more piece of the puzzle. Ideally, you want to find a niche where other people are spending money (cold hard cash!) to reach their target audience. If you found any suitable magazines on Amazon and bought one you can tell instantly – are there lots of adverts in the magazine, offering products to this market?

Well if you didn’t find a magazine, or you want more proof, then Google comes to the rescue. When you do a search on Google, you’ve probably noticed that there are a group of listings that show up on the right hand side of the screen (and sometimes at the top) separate from the main listings. These are what Google calls sponsored links, or paid listings. Essentially, someone has paid Google for those links to show there whenever someone searches on specific phrases. For example, do a search for mountain bike on Google and you’ll see a results page something like this:

Google results for
Google results page showing sponsored links on the right

Again, if you see a fair few adverts here when you search for keywords related to your niche, you know that people are paying to attract customers. Take a moment to click on each link and see what they are selling, but the important thing is are there adverts here. You know that since these adverts cost money, people must be buying products in this niche, otherwise companies wouldn’t be advertising!

The right niche

The right niche will depend on many factors. Are you planning on creating your own products, or just promoting affiliate products? Is it a topic you have a specific interest and passion for, or are you going purely on what the market dictates?

Trying to enter the wrong market is a sure fire recipe for failure. The more time spent at this stage, making sure you’re choosing a suitable niche will pay massive dividends in the future. My best advise is, to consider profitability and passion. To be successful you’re going to be spending a lot of time researching, writing and creating content around your niche as well as networking with other people within that niche. If you choose a topic purely because you think it will be profitable, but you have no interest in, you’re unlikely to keep your motivation up - ask yourself if you could write articles and blog posts about this topic, day after day? On the flip side, choose a subject purely based on your passions without checking out the market first and you could end up dominating a niche where there are no profits to be made… Take your time, choose wisely and always be willing to learn!

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Content creation part 1 - OpenOffice

E-books, blueprints, free reports… in this first of a series of guides to producing content I want to show you how to easily create these using the free office suite software Open Office.

Open OfficeIf you’ve not already got it, download it now from OpenOffice.org and go right ahead and install the package. What you get is a suite of 5 applications: Writer, which is a word processor to rival Microsoft Word, Calc which is a spreadsheet (like Excel), a Powerpoint style presentation application called Impress, a graphics tool called Draw, and finally Base, a database application.

These are all great applications, and they integrate well together as a productivity suite, but for our purposes we’re really only going to be interested in two of them - Writer and Impress.

If you’re at all familiar with Word, or any other well known word processor, then you’ll feel quite at home with Writer. In fact, most of the application works just like Word but with one massive advantage for us - you can export directly to PDF format!

PDF is pretty much the standard for ebooks and reports since it’s very portable (It isn’t called the Portable Document Format for nothing you know!) and can be opened on just about any system, fonts are embedded so your document will look pretty much the same on anyone’s computer, and probably the most important - it is basically a non-editable format. What that means is, unlike a Word document, if you open a PDF ebook you downloaded, you won’t be able to edit, or start adding to or changing the content.

Export as PDFExporting a document as a PDF is dead simple - just click the red Export to PDF button on the toolbar and save it just like you would save a normal file. There’s no messing around with PDF print drivers or any of that nonsense - just one click!

Now, you could just type up a few pages, click export and bam - you’re done. But if you want to create a report or ebook that looks professional you’re going to want to spend a little time making it look nice with a good layout, and here’s where OpenOffice shines again by making it really easy to get your documents looking great.

First of all, you can apply a template to your document that will give your creation a professional look and tie the pages together. You could create your own, but why reinvent the wheel right? There are loads of places to get free OpenOffice ebook templates - just try a quick Google search.

Once you have your template, open it in OpenOffice (If you double click the template file it will open ready to edit - told you this was easy!) and start typing. Hit the PDF export button when you’re done, and you have created your first ebook!

Open Office ebook templateNow, remember that I said we were interested in Writer and in Impress? Well the reason for that, is that you can also export presentations to PDF format to create an ebook. Earlier this year, when I started teaching my 1 Day Webmaster seminars, I sat down and created a 160 slide presentation which I use as the basis for my seminars. To create the manual which accompanies the seminar, I edited the slides putting notes and comments in key places, exported to PDF and I instantly had an ebook (in fact I print a hard copy and spiral bind it for my seminar delegates but you get the idea!).

The best part is, OpenOffice is compatible with Microsoft file formats, so if you have an old Powerpoint presentation, just open it in Impress, make any changes you feel necessary, hit the export to PDF button and you have an instant ebook - how cool is that!

Just a final note on that… Microsoft have never really liked competition much, and when they released their most recent version of MS Office they changed their own file formats so that programs like OpenOffice were no longer compatible. The old style MS formats had extensions like .doc for Word, and .xls for Excel. Well the new versions have an extra x after the extension (.docx, .xlsx etc.) and these are the ones which OpenOffice can’t read… but don’t worry I have a solution for you! Just head over to Docx Converter and upload your file, enter your email and click the button… The file will be converted into OpenOffice format and emailed to you for free - how’s that for service!

So there we go, a very quick and easy introduction to creating content and your own products. Whether it’s a free report to give to your email subscribers, or a full blown info product to sell on Clickbank, OpenOffice is more than capable.

Have fun, get creative, and tomorrow we’ll look at creating websites using the HTML editor Nvu.

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